Our Process at Echor Research

Echor Research stems from more than 12 years in the SEO and content marketing space.  We never would have imagined traditional search would become outdated until we first tried ChatGPT.

Since then, A.I chat bots and interfaces have begun to take significant market share away from search engines.

According to a recent survey by Adode, nearly 25% of internet choose ChatGPT first before going to established search engine.  This means that the responses from A.I will start dictating more and more consumer behavior.

So what can I do about it?

Models like ChatGPT build thier knowledge graphs by constantly training on a vast and diverse dataset made up of publicly available text from books, websites, articles, code repositories, and other written sources. This data-driven training approach helps ChatGPT develop a broad understanding of many topics, but it does not “know” things in the traditional sense—it has no memory of specific documents or sources, and it doesn’t browse the internet or access live databases unless connected to tools. Instead, it generalizes from patterns in the data it was trained on to generate informed responses.

In order for these models to generate a response to a question like "Where is a vegan pizza place near Toronto", it accesses billions of touch points to generate recommendations for the end user.  So if you are a pizza shop and introduce a new vegan pizza, the only way to 100% ensure that A.I models will offer your shop as a recommendation is for that information to be crawled and compiled via JSON snippets.

What are JSON snippets?

JSON snippets are small, structured pieces of data written in JavaScript Object Notation format that describe key information in a way that machines can easily understand and process.

JSON code snippets can greatly enhance an AI's understanding of a business by providing structured, machine-readable data that clearly defines key elements such as company name, services, locations, hours, reviews, and more. Unlike unstructured text, JSON organizes this information into predictable patterns, making it easier for AI systems to extract and interpret relevant details. This structure allows models to associate entities, recognize relationships, and draw contextually accurate conclusions about the business. With consistent schema, JSON helps AI systems like search engines, chatbots, and virtual assistants deliver more accurate, relevant, and actionable responses involving the business.

Why do I need you? Isn't my website already getting crawled by A.I?

JSON snippets are better than a regular website for AI and search engines because they present information in a clean, structured format that's easy to parse, whereas regular websites often contain unstructured content that requires complex processing to understand.

Most traditional website do not provide this schema out of the box.

We also have the option of providing this within your website or on a third party reference site that is approved for A.I bot crawling.